Video provider to Cheltenham Chamber of Commerce
I’m delighted to be producing member profile videos for Cheltenham Chamber of Commerce. Here’s the latest in the series featuring Richard Cole and his visiting tailoring service. The post Video...
View ArticleOn location at Edgbaston cricket
I’m delighted to have completed another video for long-standing client Gala Events. This one was filmed at Edgbaston “the home of cricket”. It features former England captain Nasser Hussain and former...
View ArticlePromotional video for Orchard Press (Cheltenham) Ltd
Orchard Press, based in Ashchurch near Tewkesbury approached me because they knew they should be using video to promote their business, but needed guidance on how to go about it. They wanted to be able...
View ArticleWhat did Eddie the Eagle really think of that movie?
Charlton Kings Film Society were planning showing the “Eddie the Eagle” movie and asked me to film an interview with Eddie, with their Chairman Dan Harris. Here’s the result. The post What did Eddie...
View ArticleHow new EU new privacy legislation affects email marketers
There is new legislation arriving in 2018 which affects anyone who carries out email marketing. The General Data Protection Regulation (GDPR) is the EU’s new privacy law and it’s due to be enacted on...
View ArticleMassive fines for GDPR breaches? ICO will use powers proportionately and...
In a recent blog post, the Information Commissioner, Elizabeth Denham has dispelled some myths about the forthcoming GDP legislation. Scaremongering in the media has led some businesses to feel fearful...
View Article5 easy ways to instantly improve your email marketing
Here are five really simple tips which you can use immediately to improve your email marketing. With opens on mobile devices now exceeding 50%, it’s vital to design with mobile in mind, while not...
View ArticleYou’re not still using “click here” text links are you?
Here are a two quick and easy tips to improve your email marketing calls to action (CTA). 1. Use buttons for your CTAs Buttons will always generate more clicks than text links, especially for mobile...
View ArticleImprove your email marketing open rates with a pre-header
A pre what?! A pre-header is the summary text that follows the subject line when viewing an email from the inbox. Many mobile, desktop and web email clients display email pre-headers to provide a...
View ArticleWhy the plain text version of your e-newsletter is important
When you create your e-newsletter or e-shot, if you’re using an email service provider such as Mailchimp or Campaign Monitor, a plain text version is automatically created for you. It’s vital to...
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