Kind words from a client
I’ve been producing a monthly email newsletter for Winchcombe-based British Bespoke Auctions for three years. Following the most recent newsletter, I was delighted to receive this unsolicited...
View ArticleHelping tennis player Tom Mellor appear at The Albert Hall
From time to time I am pleased to undertake pro bono work to support local organisations and individuals. Therefore I was delighted to respond to a request from Cheltenham tennis player Tom Mellor and...
View ArticleProduction of showreel video for sports presenter Laura Winter
I’ve dealt with journalist and presenter Laura Winter on a number of occasions through the work I do for East Glos Club in Cheltenham. I was delighted therefore when Laura asked me to shoot a showreel...
View ArticleOn location at Remembrance Service, Bishops Cleeve
I was privileged to be asked to film the Remembrance Service in Bishops Cleeve on Sunday 9th November 2014. Here is the completed video. The post On location at Remembrance Service, Bishops Cleeve...
View ArticleAre you confusing your website visitors?
As a provider of email marketing services, I recommend to my customers that they should have a clear and simple approach to enabling website visitors to opt in. For tick boxes on a website, a best...
View ArticleWhy the plain text version of your e-newsletter is important
When you create your e-newsletter or e-shot, if you’re using an email service provider such as Mailchimp or Campaign Monitor, a plain text version is automatically created for you. It’s vital to...
View ArticleTwitter video. Achieve real engagement with your followers.
I don’t often post about social media as it’s not one of my core services. However, an app update for Twitter just came through on my iPhone, and it made me genuinely excited. The app update said, “Now...
View ArticleVideo provider to Cheltenham Chamber of Commerce
I’m delighted to be producing member profile videos for Cheltenham Chamber of Commerce. Here’s the latest in the series featuring Richard Cole and his visiting tailoring service. The post Video...
View ArticleOn location at Edgbaston cricket
I’m delighted to have completed another video for long-standing client Gala Events. This one was filmed at Edgbaston “the home of cricket”. It features former England captain Nasser Hussain and former...
View ArticlePromotional video for Orchard Press (Cheltenham) Ltd
Orchard Press, based in Ashchurch near Tewkesbury approached me because they knew they should be using video to promote their business, but needed guidance on how to go about it. They wanted to be able...
View ArticleWhat did Eddie the Eagle really think of that movie?
Charlton Kings Film Society were planning showing the “Eddie the Eagle” movie and asked me to film an interview with Eddie, with their Chairman Dan Harris. Here’s the result. The post What did Eddie...
View ArticleHow new EU new privacy legislation affects email marketers
There is new legislation arriving in 2018 which affects anyone who carries out email marketing. The General Data Protection Regulation (GDPR) is the EU’s new privacy law and it’s due to be enacted on...
View ArticleMassive fines for GDPR breaches? ICO will use powers proportionately and...
In a recent blog post, the Information Commissioner, Elizabeth Denham has dispelled some myths about the forthcoming GDP legislation. Scaremongering in the media has led some businesses to feel fearful...
View Article5 easy ways to instantly improve your email marketing
Here are five really simple tips which you can use immediately to improve your email marketing. With opens on mobile devices now exceeding 50%, it’s vital to design with mobile in mind, while not...
View ArticleYou’re not still using “click here” text links are you?
Here are a two quick and easy tips to improve your email marketing calls to action (CTA). 1. Use buttons for your CTAs Buttons will always generate more clicks than text links, especially for mobile...
View ArticleImprove your email marketing open rates with a pre-header
A pre what?! A pre-header is the summary text that follows the subject line when viewing an email from the inbox. Many mobile, desktop and web email clients display email pre-headers to provide a...
View ArticleWhy the plain text version of your e-newsletter is important
When you create your e-newsletter or e-shot, if you’re using an email service provider such as Mailchimp or Campaign Monitor, a plain text version is automatically created for you. It’s vital to...
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